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Official Master's Degree in Fashion Marketing and Communication
Do you want to lead the communication of brands that mark the world of fashion?
With the Official Master's Degree in Fashion Marketing and Communication at UDIT you will be trained to devise, direct and measure real strategies to build, position and communicate brands with purpose at the heart of the sector: from branding and research, to art direction, influencer marketing and content production for campaigns, collections and editorials, understanding fashion as a cultural, economic and social system.
You will learn to tell stories that connect, combining creativity, aesthetic vision and digital strategy in physical and digital environments.
You will work with professional tools, active teachers and a practical approach.
The master's degree is taught on campus (in Spanish or English) or online.
Una modelo camina por la pasarela luciendo un vestido blanco con detalles de plumas en un evento de moda.
The essentials
Key Data
All the essential information you need to know about this Master's Degree.
- CampusDiseño e industrias Creativas
- LanguagesSpanish, English
- ModalityOn-campus
- CertificationOficial
- Duration9 meses
- Credits60 ECTS
- Starts On01/10/2026
- ScheduleLunes a jueves de 18:30h a 22:00h
- Seats60
Do you want to know more?
If you want more information you can fill in the following form and we will send you the official brochure with all the information you need.
UDIT Style
Study the Official Master in Fashion Marketing and Communication at UDIT
The Official Master's Degree in Fashion Marketing and Communication at UDIT is a professionalising programme designed for you to develop a strategic, creative and versatile profile, prepared to manage comprehensive fashion projects.
You will work with an applied methodology: results-oriented projects and deliveries, team dynamics and continuous feedback from working professionals. All this in UDIT's specialised fashion ecosystem, with industry-specific resources and technology - including reference software such as CLO 3D and SEDDI - to connect what you learn with how people work outside the industry.
You will learn to plan and implement multichannel campaigns in physical and digital environments, build and manage brands, and design visual communication proposals with criteria, reinforcing critical thinking and the ability to adapt in creative and multidisciplinary environments.
Throughout the master's degree, you will consolidate a complete vision of the fashion system: its business structure, its markets and the cultural, economic and social dynamics that shape it.
Need more flexibility? You can also take it online.
What is the recommended student profile?
This master's degree is designed for people with a background in marketing, communication, advertising or creative disciplines who want to take a step forward in their career and specialise in the world of fashion. Profiles with professional ambition and a desire to work from a more strategic, visual position, connected to the pulse of the sector.
Whether you come from the world of fashion or your experience is in other areas, you will find a deep and updated specialisation at the level demanded by the market.
- Previoustraining or experience in communication, marketing or creative areas.
- Willingness to take on challenges and work to professional standards.
- Real interest in fashion as a sector, culture and visual language.
- Creative people with a strategic mindset.
ACCESS AND TRAINING COMPLEMENTS
If your original training is not specifically in marketing/communication -for example, Business Administration, Economics, Tourism, Graphic Design, Fine Arts, Sociology, Humanities or Law-, or if you come from Fashion Design with no previous background in marketing/communication, you will be able to gain access by taking the leveling complements:
- Fundamentals of Fashion Marketing (6 ECTS).
- Fundamentals of Fashion Communication (6 ECTS).
They are taken in virtual format, before the start or during the first semester, depending on your access profile.
What will it bring you?
You will learn to design integrated campaigns from scratch, to build narratives with identity and to measure their real impact. You will also know how to build and position brands with purpose, mastering methodologies to work with influencers, plan strategic collaborations and manage communication in physical and digital environments from a perspective that combines business, aesthetics and message.
You will also consolidate asolidvisual language and develop projects where art direction, editorial styling and visual narrative are key to generating value and differentiating your work in the market.
You will train in an environment surrounded by classmates, professors and experts in the sector who will provide you with an up-to-date and critical view of new formats, channels and communication trends.
In addition, you will participate in real briefings, collaborations with brands and exercises that will allow you to build a solid, competitive and representative portfolio of your strategic capacity, with criteria of ethics, sustainability and brand narrative.
Everything is 100% designed for you not only to show what you know, but also to lead projects that make a difference.
Teachers
We have a first class teaching staff.
The faculty of the Master's Degree in Fashion Marketing and Communication is made up of highly qualified teachers, including programme directors, designers, photographers and experts in the sector.
Most of them combine teaching with a recognised professional career in the industry, ensuring practical, up-to-date teaching that is connected to the reality of the sector. They provide students with the necessary skills to design and lead comprehensive brand strategies, aligned with the latest trends and challenges in the fashion world.
INTERNATIONALLY BENCHMARKED TECHNOLOGY AND LICENSING
The brands that lead the fashion industry today rely on creative technology, trend analysis and artificial intelligence.
That's why in the UDIT Master's in Fashion Marketing and Communication you will work with professional licences for Adobe Creative Cloud, WGSN and Microsoft Copilot, the platforms that today drive communication, aesthetics and strategy in the sector.
Explore, create and analyse as the teams defining the future of fashion do.
Your mastery of technology will be your best calling card.
Why UDIT?
We are the university of reference in fashion, with the largest specialised campus in Madrid. You will study in a professional environment with pattern-making classrooms, FabLab, Mac computers and the most advanced software in the industry: Clo3D and SEDDI.
Here the training is experienced as a process of professionalisation: you will face demanding assignments, work in a team and receive direct feedback from an active faculty.
The methodology is practical and connected to the reality of the sector; each delivery is designed to refine your criteria and prepare you to take the next step.
In addition, you can take the course in classroom mode or 100% online, with the same academic rigour and close support throughout the training.
Employability
Partnerships and companies
We have signed more than 2,400 active internship agreements with leading companies in the sector.
The relationship between University-Company is vital for the professional success of students in real environments:
- Curricular internships, extendable with extracurricular ones.
- Possibility of establishing agreements with companies in the students' country of origin.
- The internships can be validated, facilitating their integration with your study plan.
We are endorsed by
Prizes and awards
The talent of ourFashion students has played a leading role in major national and international competitions over the years.
WE’RE HERE TO HELP YOU
You might be unsure whether this programme is the right fit for you, or whether another of our degrees might suit you better. Don’t worry — that’s completely normal.
We’re here to help. Book a video call or a campus visit, and we’ll give you clear, no-obligation guidance.
Syllabus
TheMaster's Degree in Fashion Marketing and Communication is divided into 60 ECTS credits and lastsone year. It is designed for you to integratestrategy, creativity and fashion and learn how to build, position and communicate brands in physical and digital environments, with a complete vision of thefashion system .
Documents of Interest
USES THE MOST ADVANCED TOOLS
You will be trained by practising experts and with programmes already in use in the industry. From day one, you will work as you work in the professional world.
From planning and coordination (with Notion and Trello) to measurement and analytics (with Google Analytics, Meta Business Suite and Metricool), campaign activation (with Google Ads), social management (with Hootsuite), content creation and presentation (with Canva Pro) and brand listening (with Brandwatch).
UDIT Experiences
Experience fashion from the inside.
Throughout the master's degree you will participate in immersive experiences that connect creativity, strategy and brand vision with the real pulse of the sector.
About Fashion
Meetings with brands, agencies and media to understand how a fashion brand is built and communicated today. Talks and workshops with industry leaders to capture trends and real professional criteria.
About Fashion Photo
An immersive week dedicated to fashion photography, art direction and visual storytelling. Collaborate with photographers, stylists and brands to experience the creative process of a real campaign.
Suot Studio Challenge
Creative challenges driven by SUOT Studio to reinterpret how contemporary fashion brands communicate. A space for experimentation where strategy and art direction come together to generate innovative proposals.
Sustentare
Conference dedicated to sustainability and responsible innovation in the fashion industry. Meetings and activities that promote an ethical and transformative vision of design, communication and consumption.
Career opportunities
Hundreds of our alumni in the Master in Fashion Marketing and Communication are already working in the main companies of the sector in areas and positions such as:
- Fashion Marketing Manager / Marketing Manager
- Brand Manager / Responsable de marca
- Fashion Communication Manager / Communication Manager
- Head of Public Relations (PR) and trade press
- Influencer Marketing and Strategic Partnerships Manager
- Fashion communication art director
- Editorial stylist (photo and audiovisual)
- Marketing and fashion communication consultant / freelance
In brands, agencies, media or own projects.
Campus of Excellence
Our university campus has the best technological and professional equipment used in large companies. You will have 21,000 m2 spread over three buildings with state-of-the-art facilities designed for your learning and practice.
STUDENT TESTIMONIALS
Paloma Suárez
Alumni of the Degree in Fashion Design and the Business of Fashion programme
The training I have received at UDIT has allowed me to acquire a solid foundation in design processes, pattern making, collection management, creative direction and product development, as well as essential strategic skills for the industry.
In addition, the continuous support of the teaching staff and access to professional resources and infrastructure were key to consolidate my transition to the real market. Today I run my own firm, which has been competing at the top level of the sector for 10 years. The training I received at UDIT has been decisive in enabling me to face the technical and operational challenges of contemporary fashion with solvency.
Ana Baudesson
Fashion Design Degree Alumni
In my 4 years in fashion I learnt thousands of new things, to exercise my creative thinking, to order it and mess it up, to be interested in things I didn't know about; thanks to very good teachers from whom I learnt and who encouraged me to do my best.
Vicente Martos
Alumni of the Degree in Fashion Design
I came to UDIT with a passion for the craft learned at home, but it was here that I transformed that artisanal base into a cutting-edge professional vision. The university offered me a unique ecosystem in Madrid that connects technical excellence with the reality of the market.
Thanks to a demanding methodology and direct contact with active professors, I was able to make the immediate leap to the industry after graduating in 2024, starting my career with a benchmark like Sybilla. UDIT not only trains designers; it builds profiles prepared to compete at the highest level.
Admission Process
Just follow these simple steps
Request for information
Fill in the following form, call us on 91 555 25 28 or write to us at orientacion.universitaria@udit.es and solveall your doubts about the qualifications you are most interested in.
Come and visit us
Through face-to-face and online Open Days or private visits by writing to orientacion.universitaria@udit.es.
Admission process
Admission requires you to meet the corresponding academic profile according to your previous degree and knowledge of the area. In addition, you will have a personal interview with the master's degree management, in which your background, motivation and professional goals will be assessed.
We want to meet you
Once the interview has taken place and you have been informed of your admission to UDIT, make a registration reservation to guarantee your place for the next course. Places are allocated on a first come, first served basis.
Internal Quality Assurance System (IQAS)
Number of places on the Official Master's Degree in Fashion Marketing and Communication: 70
Provisional timetables and teaching staff may be subject to change. UDIT reserves the right not to offer the degree course if it does not have a minimum number of students.
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Frequently Asked Questions
Because fashion today needs profiles capable of combining strategy + creativity, building brands with purpose and communicating in physical and digital environments. You will be trained with a practical approach, connected to the industry and with a complete vision of the fashion system.
Profiles with a background in marketing, communication, advertising or creative disciplines who want to specialise in fashion and work from a more strategic, visual and brand-oriented position. If you are interested in how a brand is built and positioned, and how to communicate with criteria in a demanding sector, you fit the bill.
You can access directly if you come from related areas such as Marketing, Advertising and PR, Communication, Audiovisual Communication, Fashion Management and Communication or similar.
If your background is not specifically in marketing/communication (for example, Business Administration, Economics, Tourism, Graphic Design, Fine Arts, Sociology, Humanities or Law) or if you come from Fashion Design with no previous background in marketing/communication, you can gain access by taking complementary courses:
- Fundamentals of Fashion Marketing (6 ECTS)
- Fundamentals of Fashion Communication (6 ECTS)
They are taken in virtual format, before the start or during the first semester, depending on your access profile.
Yes, you can take the course in Madrid (in Spanish or English). There is also an online mode for those who need more flexibility.
You will work with professional licences and platforms used in the industry, such as Adobe Creative Cloud, WGSN and Microsoft Copilot, and with planning and execution tools such as Notion, Trello, Google Analytics, Meta Business Suite, Metricool, Google Ads, Hootsuite, Canva Pro and Brandwatch.
You will work with an applied approach: from briefings and challenges linked to the sector to creative proposals and action plans. The evaluation takes into account the entire process: analysis, strategic approach, creativity, execution and professional presentation.
External internships are optional and represent a real contact with the sector. The university accompanies you in the process of finding and managing the agreement, and you decide the focus (marketing, branding, communication, PR, digital, content, etc.).
Yes, the master's degree can be subsidised by FUNDAE. Check with the admissions team to confirm requirements and manage the process.