Dr. Juan Carlos Gauli

Academic Area

Graphic Design | Illustration | Advertising

Social Media

Presentation

Director of the Department of Audiovisual Communication and Graphic Creation. Programme Director of the Bachelor’s Degree in Audiovisual Design and Illustration and the Bachelor’s Degree in Multimedia and Graphic Design.

He holds a PhD in Information Sciences and a Bachelor’s Degree in Fine Arts from the Complutense University of Madrid (UCM).

He has an extensive academic and research background, as well as a well-established professional career in graphic design, creative direction and visual communication.

Professional Career and Creative Direction

In the private sector, he worked as a graphic designer and creative director at Bertelsmann Group, contributing to the typographic, graphic and visual direction of leading editorial titles such as Marie Claire and Cosmopolitan. In this role, he led campaigns and typographic projects for internationally renowned brands such as Dior, Chanel, Yves Saint Laurent and El Corte Inglés.

He was also part of the management and creative team responsible for organising major fashion and beauty industry events in Madrid, including:

Cosmopolitan Awards: He was responsible for the conceptual and graphic direction of six editions held at the Hotel Ritz in Madrid, attended by prominent figures from the cultural and audiovisual sectors.

Marie Claire Fashion Awards: Held at the residence of the French Ambassador, these events welcomed internationally renowned figures from the worlds of design and fashion, including Karl Lagerfeld, Alexander McQueen, Luciano Benetton, Stefano Pilati, Alber Elbaz, Claudia Schiffer, Linda Evangelista and Laetitia Casta.

As an independent designer and innovator, he has developed projects for public institutions and multinational companies such as the Ministry for the Environment, Madrid City Council, Dufry and Hosten. He has also created and promoted technological and cultural initiatives such as the tourism app Strollest and the project Madrid Ciudad de las Mujeres.

Academic and Research Profile

In higher education, he has held senior management positions including Director of the Department of Audiovisual Communication and Graphic Creation, as well as Programme Director of the Bachelor’s Degree in Audiovisual Design and Illustration and the Bachelor’s Degree in Multimedia and Graphic Design at the University of Design, Innovation and Technology (UDIT). He has also taught at the Faculty of Information Sciences of the Complutense University of Madrid.

Specialising in the analysis of visual representation, the human body, art and advertising, he is the author of numerous academic articles and publications, including the monograph El cuerpo en venta: relación entre arte y publicidad (Editorial Cátedra). He is also co-founder of the scientific association and journal Icono14, where he actively participates in its editorial and publishing committees.

Programs where they teach

Official Degree in Multimedia and Graphic DesignPostgraduate Diploma in Branding: Brand Creation and DesignMaster of Lifelong Learning in Urban Fashion Branding