Daniel Sánchez Ortega

Una persona sonriente presenta sobre tecnología en un evento.

Academic Area

Technology

Presentation

Daniel Sánchez Ortega has a specialised role in data strategy, advanced analytics and digital transformation, with a track record focused on connecting business, technology and innovation to generate real impact in organisations.

He is currently Head of Data and Analytics at Mahou B2B, where he leads the data strategy of the Nexho platform to drive customer segmentation, loyalty, Customer Lifetime Value and marketing analytics initiatives.

Previously, he has led the Data & Analytics areas at CAF Rail Services and CAF Digital Services, implementing data governance programmes, analytics platforms and data products aimed at operational efficiency, improved decision making and business value generation.

Certified in Data Strategy and Governance by IE Executive Education, he brings to teaching a practical vision of how to turn data into decisions and results, from the definition of the strategy and governance model to the implementation of analytical solutions in complex environments.

Programs where they teach

Official Master's Degree in Data Analysis