Francisco Martínez Martínez

PhD in Telecommunications Engineering, Master in Business Administration, with studies in Economics and Anthropology.

More than 30 years of experience combining business management, strategic consulting and innovation. From my initial experience at the Polytechnic University of Madrid, School of Telecommunications Engineering, to the present, I have been teaching for more than two decades in different Universities (Rey Juan Carlos and Polytechnic of Madrid), Business Schools (EAE, IE and IMF) and Business Associations (Chamber of Commerce of Madrid, Madrid Network, Madri+d or Executive Forum) in Strategic Management and Innovation, and its application in different sectors.

My teaching approach combines practical experience and academic rigour to train professionals with critical thinking and the ability to adapt to changing environments.

My professional life, an important part of my person, has been built on four interrelated pillars, combining proposition, action, reflection and learning. I have been First Executive in several companies and organisations of the Telefónica Group, General Director of the U.N.E.D.  Foundation (National University of Distance Education), Founder of Ethnography and Business, and the Asinyco Association (currently Xtrategas). I am currently a consultant in STRATEGIC MANAGEMENT and INNOVATION. I participate as a Partner in several Consultancy Firms (Leapman; A.V.A. consultants) and I am a Member of Boards of Directors and Advisory Boards (A.D.E.X.; Telettra española; Cables submarinos; Cetesa; Maptel, Consejo Superior de Telecomunicaciones del Ministerio de Fomento, Fundación COTEC, Consejo Social de la UNED on behalf of the Ministry of Education, Consejo Empresarial Asesor del Centro de Estudios Superiores La Salle.

My action as an ENTREPRENEUR in various initiatives, such as Etnografía y Empresa; Asinyco (Xtrategas); A.D.E.X., which I promoted when I was director of the Distance University Foundation (Uned); Ateneo 2030, a Social Innovation project.