Laura Ródenas

Laura is a brand consultant with 20 years of professional experience. She specialises in brand strategy and architecture, naming and storytelling.

She started her professional career in advertising agencies, was responsible for strategy at Summa Branding for 13 years and currently works at More Amor Brands.

He has participated and led projects as notorious as: the launch of the Yoigo brand, where he discovered his passion for branding; the creation of the brands Abanca, Avlo, LigaF; or the definition of the corporate purpose of Iberdrola; the narrative of Enagás; the implementation of the rebranding of LALIGA; the renovation and strategy of UD Las Palmas among others.

He loves teaching and has taught at several universities such as Pontificia de Salamanca, URJC, ESIC or the EU, as well as in other institutions such as the Chamber of Commerce or Brandemia.