Graphic design transforms ideas into visual messages. It combines images, words, typography and movement to tell stories, build identities and help us understand the world around us. At UDIT, this field brings together graphic and multimedia design, illustration, audiovisual production, advertising and branding.
A single idea can take shape in a book, a campaign, on a screen or in a moving piece. Giving it form requires understanding its target audience, deciding what to convey and finding a language that commands attention.
Digital formats and artificial intelligence expand the possibilities for creation and production. Learning to use them involves developing your own judgement: choosing a direction, taking care with your creative vision and developing a style that is uniquely yours.
01 / Shaping the message
A visual identity, a poster, packaging or a digital publication. Combine typography, imagery, colour and composition to determine what catches the eye first and how the whole is interpreted. Explore, too, what happens when the design is set in motion.
02 / Creating an image that tells a story
An illustration can encapsulate a story; a sequence can reveal it bit by bit. Work with drawing, characters, photography, framing and rhythm to create images with purpose and develop your own visual language.
03 / Figuring out what to say and to whom
Understand a brand and the people it is aimed at. Find a relevant idea and give it a coherent expression: a name, an identity, a campaign or an experience. Strategy and creativity come together in every decision.
Ideas that connect have a greater impact
Advertisements that reflect their audience’s identity, emotions or values are 79 per cent more likely to influence brand choice, according to Ipsos.
Your generation thinks in images
90 per cent of Generation Z professionals surveyed by The Harris Poll and Canva say they do their best work when they can express their ideas visually.
AI broadens the scope of idea exploration
84.8 per cent of US creative professionals surveyed by Adobe view the impact of AI on the exploration and generation of ideas positively.
Tell us what you’ve studied and what projects you’d like to work on. We’ll help you find the training that’s right for you.
Coming up with an idea, giving it shape and explaining why it works. At UDIT, visual culture, experimentation and professional practice come together at a university specialising in design, innovation and technology.
Graphic design, illustration, audiovisual production, advertising and branding all share a creative environment. Learn from lecturers with professional experience and discover new ways of linking imagery, narrative and strategy.
A multimedia studio equipped with professional audiovisual production equipment (Canon, Nikon and JVC cameras, lighting, microphones, chroma key screens, etc.) where you can create and produce high-quality content.
A specialist printing area where you can bring your designs to life using professional technology, allowing you to test, experiment and produce physical graphic items such as posters, prototypes or branding materials.
Spaces equipped with 22-inch Wacom Cintiq graphics tablets, state-of-the-art workstations and professional software, designed to enable you to carry out all kinds of projects.
Spaces designed to enhance your traditional and experimental artistic skills, with a layout that encourages drawing, illustration and creative expression.
The only university materials library in Spain, thanks to an agreement with Material ConneXion. A physical and digital archive containing thousands of innovative and sustainable references to inspire your projects and help you learn about cutting-edge materials.
A state-of-the-art digital fabrication lab where you can turn your ideas into real prototypes using 3D printers, laser cutters, CNC machines and other advanced technologies.
Choosing a silhouette, adjusting a pattern or deciding which image best represents a brand requires observation and judgement. Projects allow you to practise making these decisions, explain why you make them and learn where you need to improve.
Do some research, look for references and try out different ideas. Decide what the project should convey and what resources can help you achieve this.
Then, bring it to life in its chosen formats, review the result and learn how to present it. Your work also reflects how you think.
Ilustrafest brings together illustrators, students and professionals at UDIT. Exhibitions, events and talks that allow you to discover different artistic languages and meet the people behind them.
Come and experience the atmosphere of the 2026 edition and join a community that shares your understanding of illustration.
Discover what the creators set out to convey and the techniques they chose to achieve this. The exhibition features professional commissions from alumni and academic projects presented to the industry.
Ramen Shifu · Ilustrafest 2026
Ramen Shifu set the students a creative challenge at Ilustrafest 2026. It was an opportunity to explore how illustration responds to a real brand.
L’Oréal Paris and El Duende · Inspirathon 2025
The students developed graphic proposals based on the ‘Stand Up’ campaign against street harassment. A specific social challenge to be addressed through ideas and design.
Referentum · 2026 Edition
Morillas, Ragged Edge and Mouthwash Studio shared their processes and projects. Two days spent exploring different ways of building a brand and giving it its own voice.
Masterclasses · 2025/2026 academic year
Professionals from MAPFRE, BBVA and Landor have shared their experiences of rebranding, service design and brand strategy. Case studies presented by the decision-makers themselves.
At UDIT, work placements form part of the curriculum and are guaranteed for all students. We work continuously with companies and organisations to connect you with the job market and help you gain professional experience whilst at university.
Discover what the creators set out to convey and what techniques they chose to achieve this. The exhibition features professional commissions from alumni and academic projects presented to the industry.
Undergraduate and postgraduate alumni · Packaging produced · 2025
Alba Castro, a graduate in Multimedia and Graphic Design, and Daniela González, an alumna of the Master’s in Graphic Design, reinterpreted Madrid’s Modernist style for this commemorative edition. The typography, floral motifs and embossed detailing on the paper lend the packaging a visual and tactile quality.
Alumni of the Master’s in Illustration · Published edition · 2026
Marisa Iglesias created the cover and the 30 illustrations for The Case of Charles Dexter Ward for Ediciones T&T. She chose an analogue technique using ink and bleach to create the atmosphere. The commission came about following her work placement at the publishing house.
Multimedia and Graphic Design Alumni · Brand Identity · 2026
Plural Branding, the agency founded by Álex López, worked on the positioning and visual identity of WOW Concept. The chrome green and the shopping bag form part of a brand system that is recognisable across different media.
Audiovisual and Illustration Alumni · Final-year projects submitted · 2026
Carlos Galán incorporated Italian culture and football into the branding and typography for Per la Maglia. Sofía Nieto developed The Red Chair, a proposal for an independent film festival. Both presented their work to professionals and students in the creative sector.
Typography, branding and advertising. Discover projects by students and alumni in this field that have impressed professional judging panels.
Daniel Alcolea · Winner · Type Design / Type Family
A variable typeface that draws on the graphic heritage of Molina de Aragón to breathe new life into it.
Sofía Nieto · Special Young Talent Award
An independent film festival initiative that is forging its own identity with a unique perspective. Sofía is a graduate of the Audiovisual Design and Illustration course at UDIT.
Ángela Urcelay · Bronze · Advertising
An academic campaign that applies the three Rs to fashion brands to promote responsible consumption.
Find out about our courses in Graphic Design and get answers to your questions about entry requirements, grants and fees.
Designers, illustrators, art directors and branding specialists. Meet some of the people who share their expertise and guide your learning.
At a design studio, a publishing house, an agency, a production company, a brand team or on your own project. Your specialism, your portfolio and the experience you gain will determine the assignments you can take on.
Graphic designer · Editorial designer · Packaging designer · Art director
Visual identities, publications, packaging and digital content. You’ll develop your own style and be involved in the production of your work. With experience, you can progress into art direction.
Editorial or advertising illustrator · Audiovisual creator · Storyboard artist · Motion graphics designer
Books, press, campaigns, characters and moving images. He interprets texts and ideas, sets the mood and creates images that resonate with the audience and reflect the tone of each project.
Advertising creative · Copywriter · Brand consultant · Visual identity designer
Campaigns, names, stories and identities. It combines research and creativity to determine what a brand should convey and how to maintain its consistency over time.
Projects, events, publications and fresh perspectives. Keep up to date with the latest news from the department and discover what drives its community.
UDIT, University of Design, Innovation and Technology, has experienced a year 2025 full of emotions and recognition in the form of nominations, awards and projects in collaboration with brands with an important trajectory in their respective sectors .
The ninth edition of Madrid Design Festival, the international design festival organised by La Fábrica, will once again turn the city into the great design stage between 5 February and mid-March 2026 .
The year 2025 has been a period of success and triumphs for the students of the different degrees and master's degrees that make up the Audiovisual and Graphic Creation Area of UDIT, University of Design, Innovation and Technology .
The Atypical University, Big Toys Agency's campaign for UDIT, University of Design, Innovation and Technology, has been awarded a silver medal at the Owl Awards, specifically in the category Educational Centre - Strategy, Activation and Brand Experience.
Find the answers to the questions that will help you choose your path in graphic design, illustration, audiovisual production, advertising and branding.
This is the area that brings together disciplines dedicated to giving visual form to ideas, stories and brands. At UDIT, it encompasses graphic and multimedia design, illustration, audiovisual production, advertising and branding. The degree programmes share creative resources, but each has its own focus and curriculum.
Graphic design organises messages and identities using visual elements. Illustration interprets ideas and tells stories through images. Advertising develops messages and campaigns with specific communication objectives. Branding defines a brand’s identity and expression. These disciplines can work together within the same project.
The Bachelor’s Degree in Multimedia and Graphic Design explores in depth how messages and visual identities are organised across different media. The Bachelor’s Degree in Audiovisual Design and Illustration focuses on image creation, storytelling and audiovisual resources. Compare the programmes and modules based on what you’d like to create: brand identities and publications, or images and visual narratives.
You could start with the Bachelor’s Degree in Audiovisual Design and Illustration, which combines image creation and visual storytelling. If you already hold a university degree and have a sound artistic foundation, you might want to consider the Master’s in Illustration. The choice depends on your previous qualifications and the level of specialisation you are seeking.
You don’t need to be at a professional level when you start. Observation, representation and creative techniques are developed during the course. Drawing plays a particularly important role in Audiovisual Studies and Illustration. Practising before you start may help; during the admissions process, we assess your profile and identify which skills you need to develop further.
UDIT does not require a specific type of secondary school qualification for these degree programmes. You must meet the university entry requirements and complete the admissions process. A background in the arts can provide a useful visual foundation, but your motivation and willingness to develop creative and technical skills are also key starting points.
You can start with degree programmes in Multimedia and Graphic Design, Audiovisual Design and Illustration, or Advertising and Brand Creation, as well as the Bachelor’s degree in Multimedia and Graphic Design. To specialise, you can choose from Master’s degrees in Graphic Design, Illustration and Branding, as well as the Online Master’s in Graphic Design.
Yes. The Bachelor’s degree in Multimedia and Graphic Design is taught entirely in English, on a face-to-face basis in Madrid. Please check with the University Admissions Office for the language requirements and entry criteria for the intake you are interested in.
Yes. The Online Master’s in Graphic Design is an officially recognised programme and combines resources from the virtual campus, projects and academic support. Live sessions can be watched on demand. To assess whether the programme fits in with your schedule, please check the timetables, assignment deadlines, assessment methods and the organisation of the work placements.
It depends on your qualification and the knowledge required for each programme. Graphic Design and Illustration require a creative and technical foundation, which is taken into account during the admissions process. The Master’s in Continuing Professional Development in Branding is aimed at candidates with backgrounds in design, communication, advertising and marketing. Tell us about your background to find out which requirements apply to you.
The Master’s in Graphic Design places emphasis on knowledge of graphic and digital representation and tools. The Master’s in Illustration requires an artistic foundation appropriate to the specialisation. The programme management reviews each applicant’s profile during the admissions interview and may recommend additional training to bring their knowledge up to the required standard before the course begins.
The Master’s degrees in Graphic Design, Illustration and Online Graphic Design are officially recognised university qualifications. The Master’s in Continuing Professional Development in Branding is a university-specific qualification. If you need a specific qualification to continue your studies or to meet a requirement, please check this before making your choice.
Projects and final pieces provide the material needed to build it. A portfolio can showcase not only the finished pieces but also the research, alternatives and decisions that made them possible. Its development is an explicit part of the objectives of the Master’s in Graphic Design.
Official university bachelor’s and master’s degrees in this field include work placements as part of the curriculum. Please consult the syllabus and conditions for each degree programme to find out how they are organised and what the requirements are. For the Master’s in Continuing Professional Development in Branding, please check the professional placements included in the programme.
The department organises challenges, events and masterclasses to explore real-world professional decision-making. Referentum has brought together studios such as Morillas, Ragged Edge and Mouthwash Studio; other events have explored branding processes with professionals from MAPFRE, BBVA and Landor. Each activity has its own participants and format.
It can help you explore ideas, generate variations and streamline part of the production process. Creative judgement is still needed to select, review and ensure the coherence of the final result. The Master’s in Graphic Design incorporates generative AI. Find out more about the course content and tools for the programme you’re interested in.
Degrees in this field last four years and are worth 240 ECTS credits. The Master’s degrees in Graphic Design, Illustration and Online Graphic Design last nine months and are worth 60 ECTS credits. The Master’s in Continuing Professional Development in Branding also lasts nine months and is worth 60 ECTS credits, although as an institution-specific qualification, it differs from an official university Master’s degree.
The degree courses and the Master’s in Continuing Professional Development in Branding are taught at 97 Avenida de Alfonso XIII, Madrid. The face-to-face Master’s programmes in Graphic Design and Illustration are taught at 44 Calle Colombia, Madrid. The Online Master’s in Graphic Design is delivered via the virtual campus.
The fee depends on the degree programme, the mode of study and the academic year. On the fees, scholarships and funding page, you will find the fees and financial support available, the eligibility criteria and the payment options. The University Advisory Service can help you review the conditions that apply to your situation.
Yes. You can attend an Open Day or request information to arrange a private tour with the University Admissions Office. It’s an opportunity to explore the campus and get answers to your questions about courses, admissions, scholarships and funding.
Tell us what you’ve studied and what projects you’d like to create. We’ll help you find out about Graphic Design degree programmes, entry requirements and the options for scholarships and funding.
